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Channel: Beloved – Beloved Brands Inc.
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Branded Content that was Light Years ahead of its Time, with BMW Films.

As marketers are abuzz with Content Marketing, my challenge is to push yourselves to do great content you love, not just ok content work you like.  While being part of the community and targetting...

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Google just wants to be Loved…but don’t we all?

Eight years ago Google talked about trying to do business without being evil.  It was refreshing and ground-breaking in a world of excess greed.  If only the Wall Street Bankers had done the same...

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What is a Beloved Brand?

Being a Beloved Brand gives a brand a tighter connection with their consumer.  That connection becomes a source of power and a source of brand value.  Beloved = Connection = Power = Profitability...

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How to Differentiate your Brand through Product Innovation

“Everything that can be invented has been invented.” Charles H. Duell, Commissioner, US Patent Office,  1899 The quote above may have missed out on the airplane, radio, TV, microwave, car, computer,...

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When Your Brand is Liked but Not Loved

Don’t feel bad about being at the Like It stage, because that’s where most brands are. You have been able to successfully carve out a niche and be a chosen brand against a proliferation of brands in...

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Why does Microsoft keep copying Apple?

Within the last 48 hours, I’ve now heard that Microsoft has launched a tablet and will open their first store outside the US, right here in Toronto. To me, both are direct and desperate copies of...

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Who the Heck is P&G?

For about 150 years, the name P&G was in the far background, nowhere to be seen. The only people who knew the name P&G were business people, new business school grads and retail buyers....

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Advertising Is Everywhere. But there sure is an awful lot of Crap!!!

The average consumer sees about 5,000 ads per day.  You can’t really escape them.  And yet, we are all so busy, how many of those ads do we actually engage in?  10 or 20?  And how many of those do we...

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Twinkies: Love Without Substance is just Lust

I hate to be a Scrooge, but we could use a world with a little fewer Twinkies Last week, the company that makes Twinkies announced they were closing down the business.  Right now, Twinkies are trending...

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2012: The Worst in Brand Marketing for the Year

2012 Wasn’t the Best Year For Branding As we approach the year-end, I look optimistically forward to Lucky #13.  I’m hopeful that 2013 will be a much better year in branding than 2012 was.   While the...

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A Beloved Brand commands the Power of a Monopoly

The Brand Love Curve In the consumer’s mind, brands sit on a Brand Love Curve, with brands going from Indifferent to Like It to Love It and finally becoming a Beloved Brand for Life.  At the Beloved...

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Special K Case Study: Moving From Indifferent to Beloved

Cereal is one of those categories filled with a touch of magic, many of the beloved brands coming out of the “Mad Men” days of TV advertising.  Brands like Corn Flakes, Cheerios, Rick Krispies and...

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What to do when your Brand is Stuck at “Like It”?

Don’t feel bad.  Most brands are at the Like It stage You have been able to carve out a niche and be a chosen brand against a proliferation of brands in the category.    And you have good shares,...

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How generating more Love for your brand will make You More Money

Love = Power = Profit This message is for the Brand Leaders who many times stick to the straight rational management of a brand.  I grew up in the CPG Brand Management world.  And today I’m about to...

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Could you ever imagine a Bank ad that might make you cry? Here’s one.

In general, bank ads suck. Banks are just too predictable and safe to be truly innovative. That makes sense, because the only chance a bank takes is with someone else’s money. Yes, there are some good...

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How to create a Brand Strategy Roadmap

Here is our Brand Strategy Roadmap template Having the brand roadmap on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand...

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How to lead the entire Brand Planning process on your business

4 stages of the planning process Our  planning process starts with a deep-dive business review, lays out the brand positioning. We use the Brand Plan to get everyone on the same page, helping make...

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5 key success factors at the CMO level

At the Chief Marketing Officer (CMO) level, success comes from your leadership, vision and ability to get the most from your people. If you are great at your job, you might not even need to do any...

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Barbie is trying to inspire girls to believe that “you can be anything”

Barbie faced major declines Barbie has been heavily criticized over the last few decades for projecting an unrealistic image for girls. Launched in 1959, Barbie was the blonde all-American dream, but a...

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Consumer Insights are secrets that we discover and use to our brand’s advantage

There is a difference in selling to someone and motivating someone to buy. When you just sell, you start with the product and you don’t really care who you sell to. Whoever comes through the door, you...

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